People may choose vegetarianism because they were raised in a vegetarian household or because of a vegetarian partner, family member, or friend. A predominantly and traditionally vegetarian society also facilitates the continuance of such a tradition.
Limited vegetarianism appears to be an appealing alternative for young people in Western societies. In 2007 an experiment, originating at the University of Michigan Medical School, intending to study how memes spread led to an included attempt to encourage limited vegetarianism. It has been the meme itself that has brought life to the concept of "Vegetarian Wednesday." The idea is that those choosing to adopt this limited vegetarian diet would consume their normal daily food except for Wednesday of each week when they would maintain a vegetarian diet.
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